APSL Nagarro to Showcase Tourism Innovation Strategy at FITUR 2026 Alongside Turistec Cluster

Jan. 16, 2026 · 2 min read

FITUR 2026

The company will participate as a co-exhibitor in the Know How & Export space, strengthening its leadership in technological solutions for the industry.

Palma, January 15, 2026Nagarro, a global leader in digital engineering that strengthened its presence in Spain in 2023 through the acquisition of the Balearic-based tech company APSL, announces its participation in the International Tourism Trade Fair (FITUR) 2026, held in Madrid from January 21st to 25th. The company will be part of the official Turistec cluster delegation, located in the specialized Know How & Export space (organized by SEGITTUR and ICEX) in IFEMA’s Hall 12.

This joint participation underscores Nagarro's commitment to the Balearic technological ecosystem and its role as an international benchmark in Travel Technology. In an environment focused on innovation, the company will demonstrate how digitalization, data, and Artificial Intelligence have become essential drivers of competitiveness for the industry.

Antoni Aloy, Managing Director of Nagarro in Spain, highlights the relevance of this event: "Participating in FITUR alongside Turistec allows us to connect with the industry in an environment of collaboration and knowledge. Our goal is to continue offering solutions that enhance user experience and efficiency through our 'Fluidic Intelligence' approach—the perfect combination of human technical expertise and AI agents."

During the trade show's professional sessions, Nagarro will showcase its ability to develop advanced solutions tailored to current market needs, alongside its Tourism & Hospitality experts, Daria Peev and Kayla Chapin:

  • AI and Automation: Defining success criteria for Artificial Intelligence projects, technical execution to transform operational efficiency, optimizing customer interaction, and orchestrating intelligent agents.
  • Data Platforms: Comprehensive services ensuring precise data-driven management, optimizing decision-making in the hotel and transport sectors. We cover everything from design to the deployment and maintenance of data infrastructures.
  • Legacy Modernization and Innovation: Specialized consultancy in Enterprise Architecture to facilitate organizational transformation. We help adapt workflows to AI across all stages of the software lifecycle.

Nagarro’s presence at FITUR 2026 consolidates its strategy of combining the expert knowledge of the Balearic Islands with the global execution capacity of a company with over 18,000 professionals worldwide.

From January 21st to 23rd, the Nagarro expert team will be available for meetings and personalized demonstrations. Interested parties can schedule appointments through the FITUR LiveConnect platform or by contacting info.es@nagarro.com directly.

About APSL Nagarro

Nagarro is a global digital engineering firm with a presence in 37 countries. In Spain, it boasts a solid center of excellence in the Balearic Islands following the integration of APSL (founded in 2009). From this hub, it leads digital transformation projects, advanced software development, and technological consultancy for the international Travel & Hospitality sector.

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