APSL Nagarro will be present at FITUR 2025 as a co-exhibitor at the Balearic Islands stand

Palma, January 17, 2025 – APSL, a company within the multinational digital engineering firm Nagarro, will participate in the International Tourism Fair (FITUR) 2025, which will be held in Madrid from January 22 to 26. The company will be present as a co-exhibitor at the Balearic Islands' stand, where it will showcase its projects focused on the tourism sector.

Antoni Aloy, CEO of APSL and Co-Founder of Nagarro, explained that "attending events like FITUR is essential to continue offering innovative solutions to the sector. These gatherings allow us to connect with the industry, explore new trends, and present our solutions and perspectives to a global audience. Collaboration and the exchange of ideas in such a dynamic environment as the tourism sector are key to driving technological development aimed at customer experience and operational efficiency."

During its participation, APSL Nagarro will exhibit technological solutions designed to enhance both the tourist experience and the internal management of companies in the sector. Among the projects to be presented at the fair are:

• Assistance and information through a WhatsApp chat: This system allows users to request information about a tourist website and receive automated responses via artificial intelligence. An innovative solution that optimizes interaction with visitors.
• Digital Concierge: A virtual assistant designed to enhance the customer experience in hotels by providing personalized and efficient service. This tool is also adaptable for internal use by hotel staff, facilitating management and internal communication.

APSL Nagarro's participation in FITUR 2025 reinforces its commitment to innovation in the tourism sector, offering technological solutions that meet the current needs of the industry.

From January 22 to 24, it will be possible to arrange meetings and personalized demonstrations with the APSL Nagarro professional team. Interested parties can schedule their appointments through FITUR's internal application or by sending an email to info.es@nagarro.com.

About APSL | Nagarro
APSL was founded in 2009 and currently has a staff of 150 people. Since 2023, it has been part of Nagarro, a multinational with a presence in 37 countries and more than 18,500 employees.