In order to enrich the services provided by the entity responsible for tourist information in Menorca, the FFTM, it was proposed to create a new communication tool for visitors and potential visitors to the island.

The network of tourist information offices of the FFTM attends in person the queries of people who travel to the island, and facilitates the preparations for the visit through the website menorca.es, which is available in six languages. It also offers telephone and email service.

In any destination with great tourist attraction, the challenge lies in being able to provide instant and simultaneous attention to the maximum volume of queries from visitors in their own language, and at the lowest possible cost. In addition, it is very useful to have their requests for information and the degree of satisfaction with the answers recorded, in order to improve services and manage the tourist destination intelligently.

In collaboration with Top Tourism Marketing, we created VisitBOT-Menorca, a chatbot hosted on the island's official tourist information website that answers user questions in Spanish, Catalan and English.

On any day of the year and at any time, the bot answers the questions that are asked in a maximum of two seconds.

Beca, the name with which the virtual assistant was baptized, is ready to answer queries on more than a hundred issues. It is a chatbot FAQ that "learns" as it receives and processes the questions of the people who use it.

In its first year of operation, some 15,000 interactions between users and Beca were registered.

VisitBOT-Menorca's artificial intelligence made it correctly understand eight out of ten user interactions. Specifically, the effectiveness of its neural network reached 81.1 percent twelve months after its implementation.

The VisitBOT product is listed as a solution for smart destinations by the Ministry of Industry, Trade and Tourism.